We wanted to surprise gamers, who constantly watched gaming videos on YouTube on a regular basis. Bringing Premium online series concept with gaming, we have created “Turkey’s first ever e-sports series” and aired it on YouTube.
Zula Game wanted both to always exist within the life cycle of its target audience as much as increasing its popularity and attract in new gamers using content with viral value. We made sure that the trailers of Zula webisodes, called “Right on Head”, were shown directly to our audience with targeted YouTube bumper and pre-rolls. We directed our existing subscribers to Right on Head channel via Zula YouTube channel. After these first sparkles for organic reach, we provided gaming vloggers with the necessary information about this channel’s presence. We were then organically featured on vlogs.
In no time, we were hooked on gamers’ radar with our webisodes with great interest.
Right On Head YouTube channel has reached almost 230.000 subscribers while trailers and episodes hit over 15 million views.
Every single content posted on the channel entered YouTube trends list.
65% of the shares were organic.
Like/Dislike ratio of videos was so above the market average and successful with 98.3% of them being positive.
2018 - Felis 2018 / Başarı Ödülü - Dizital (Webisodes)