We noticed that the word “mood” is very common among young people. Therefore we set the course for P Smart 2019 campaign with the concept of “mood” which is used frequently by the youngsters, our primary target audience, in their daily languages. We actually set the course for a really long and exciting journey just like youngsters. We pointed out P Smart 2019’s widescreen, performance, front and rear AI cameras and its mood is just as powerful and high as the youngsters by telling them to Share the Same Mood with P Smart 2019
Campaign stands out as Huawei Turkey’s first holistic campaign launched in Turkey. Every stage from strategy to production prepared and performed in Turkey. The campaign aired on Internet, press and outdoor and will continue throughout the year with various online / offline integrations.
