Necatibey Cad. Karaköy Meyd. Karaköy Palas No:4 Kat:4 BEYOĞLU / İSTANBUL

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PHILIPS ACHIEVES THE MAXIMUM IN MINIMUM TIME

Philips, used discourse “Az Zamanda Büyük İşler Başarır” for PowerPro Max. They wanted to tell their consumers that they could have both the cleanliness and the free time they wanted at the same time.

STRATEGY

Cleaning is one of the most time-consuming responsibilities for consumers, especially vacuuming the house. According to the research, it has seen the cleaning stage is the last thing for customers to willing to spend time on. Philips PowerPro Max; both its design and its technology, it provides maximum productivity with minimum effort for users. Starting from this, we have prepared 3 films in which cleaning is already over and personal time is made use of the time well.

YOUR TIME REMAINS YOU

In these films, Philips PowerPro Max was always in the second place, unlike the vacuum-cleaner commercials… It was never seen on the cameras when it was used by consumers. Because with Philips PowerPro Max the cleaning was already over.

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