Necatibey Cad. Karaköy Meyd. Karaköy Palas No:4 Kat:4 BEYOĞLU / İSTANBUL

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FIAT ENGELSİZ HAREKET – İYİYE İŞARET

“İyiye İşaret” is a digital platform which was prepared by the cooperation of TOFAŞ and DEM Association for hearing impaired individuals to express themselves effectively in Turkish. Yet, Fiat wanted to announce this platform That was developed for the first time in Turkey.

STRATEGY

''İyiye İşaret'' platform has been found in order to enable people with disabilities to express themselves more accurate and freely by showing the words in a sentence in three different ways: visual, sign language and written. We approached the process of how a young girl with hearing impairment can pour her feelings for her crush out.

“İYİYE İŞARET”

We used “Anlatamıyorum”, which is an Orhan Veli Kanık peom brought to life by Mor ve Ötesi was used in our film where the hearing impaired girl couldn't make herself come across properly finally could with the help of "İyiye İşaret"

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