Fiat has started to use ‘’There Is A Reason’’ phrase in the term of 2019. They were in the desire of the slogan to use in different mediums with different point of view. To sum up, we highlighted the factors that make the consumers feel that they have a FIAT as well as a lot of factors like fuel saving, technological possibilities, design diversity and comfort.
There some features that everybody knows in automobile world such as ABS or EBD. This sort of abbreviations specifies a technical feature of automobile. Starting from this, we put into words the totally new reasons of having a FIAT. Because FIAT has some features that other cars don’t. For example, AHO, more clearly ‘’Being Extremely Cool’’ (Aşırı Havalı Olma).
We announced our ‘’four’’ new features to the users with four separate films that we specify on emotional benefits.
ÇME – Çocuğunu Mutlu Etme Özelliği
The Feature of Making Your Children Happy
TDY – Tarzını Daima Yansıtma Özelliği
The Feature of Always Showing Style
AHO – Aşırı Havalı Olma Özelliği
The Feature of Being Extremely Cool
KUB – Kendini Uzaklarda Bulma Özelliği
The Feature of Finding Yourself Far Away